The international sportswear market has some big players, it was not possible to outspend them. So how do Ronhill the brand get noticed?
Joe Public approached the project as a classic Challenger Brand.
We unearthed and helped to celebrate a totally authentic and enviable truth about the brand’s inspirational founder; challenging the giant corporate competition with truth and personality.
Ronhill has a world beating, charismatic founder with a clear and passionate philosophy about running. Using this we are differentiating
the brand from the global giants and giving consumers a chance to connect and believe in something.
Running is Ron’s life. And he has a simple resolution, which is expressed in fifty years of single-minded dedication. #RunEveryDay has been launched to trade and consumer – the results of the social campaign are below.
“Recommendations are the always the best way to meet people and find products and services that have good, honest reputations. Well I was recommended speaking to the small, yet perfectly formed, team at Joe Public and they really got what we wanted to achieve and where we needed assistance.
Through a lot of discussion, research and thinking these much better than average Joe’s came up with a well-considered creative campaign and brand platform for our future growth. So here’s my recommendation to you….give them a go, have a chat over a frothy coffee and let them inspire you.”
Oliver Carter – Ronhill & Hilly Marketing Manager
The campaign reached more than 3.2 million people. Generated in excess of 600,000 engagements – almost 10,000% more than forecast.
24% of those engaged signed up to the #RunEveryDay challenge
Over 652,000 video views.
Fantastic return on the client’s investment: CPVV = £0.02 and CPWC = £0.20.
Social Push by mycleveragency.com