We needed to achieve three things:

  1. Underline Rohan’s mountain credentials which are key to supporting the ‘badge value’ of the brand.
  2. Show the new spring/summer urban lifestyle range in a beautiful light.
  3. Generate a feeling of collective spirit.

The secret Joe Public objective was a three letter word beginning with F. Having fun as a group while working our socks off is the only way I know how to produce good work. Everyone had a great week, everyone was knackered at the end of it. Together Incredible.

Please specify a Flickr ID for this gallery

http://www.moyphotography.com/

To see more photographs taken by Satishlad – Art Director
http://www.imagine-yourgallery.co.uk/Fashion/ROHAN-MAJORCA/21338649_8jKgB6#!i=1699518639&k=tNg8rgC

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