We needed to achieve three things:

  1. Underline Rohan’s mountain credentials which are key to supporting the ‘badge value’ of the brand.
  2. Show the new spring/summer urban lifestyle range in a beautiful light.
  3. Generate a feeling of collective spirit.

The secret Joe Public objective was a three letter word beginning with F. Having fun as a group while working our socks off is the only way I know how to produce good work. Everyone had a great week, everyone was knackered at the end of it. Together Incredible.

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To see more photographs taken by Satishlad – Art Director

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