Brief:
Communicate that Rohan’s LinenPlus is high performance, but still looks beautiful.

Solution:
Technology disguised as clothing.

Outsider thinking

Our thinking on Rohan’s Linen Plus fabric is a good example of our overall positioning for Rohan. We deliberately place all communications at the junction of style and performance.

Linen Plus is proof that technical clothing can be stylish and beautiful.

For over eight years we’ve breathed energy, attitude and inspiration into the Rohan brand and elevated their range of technical clothing – selling benefits with clarity and passion.

Services

Creative
Copywriting

Art Direction
Graphic Design
Photography

Artwork
Printing

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