Brief:
Make Outdoor & Country standout against some very active competition.

Solution:
Add a big dollop of Style, Hope & Glory.

Outsider thinking

Retail is a world of numbers. If you have bricks and mortar, plus a very busy online store you’ll be bombarded with data. A/B testing will tell you one thing; actual sales another.

Customers don’t give a monkeys about any of that though. Marketing just needs to give them lots of reasons to remember your brand – to build the right associations and memory structures. A strong personality and considered visual brand consistency will do a pretty good job of that.

So we added a big dollop of Style, Hope and Glory to Outdoor & Country, and carefully created appropriate graphic design and art direction to complement the new tone of voice.

Sometimes outsider thinking isn’t about being different for the sake of it – but simply doing the basic things very well.

Outdoor-and-country-brand-1

Services

Brand Strategy
Creative
Copywriting

Art Direction
Graphic Design
Photography

Digital design
Artwork
Printing

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