We believe that a brand should be based on a truth. Marketing can’t tell a different story to product truths. The world deserves better. Better products. Better stories – honest, engaging brands that deliver on the promises made by their products.
We believe this so deeply at Joe Public that we’ve invested four years and a considerable sum of our money creating such a brand.
McNair is a way of proving that meaningful brands with great products at their heart will sell.
It is a case study in branding, where clear positioning is followed by careful targeting and design to show the product in a beautiful light.