Brief:
Prove that brands with a clear ‘why’ can sell product.

Strategy:
Start our own brand.

Outsider thinking

We believe that a brand should be based on a truth. Marketing can’t tell a different story to product truths. The world deserves better. Better products. Better stories – honest, engaging brands that deliver on the promises made by their products.

We believe this so deeply at Joe Public that we’ve invested four years and a considerable sum of our money creating such a brand.

McNair is a way of proving that meaningful brands with great products at their heart will sell.

It is a case study in branding, where clear positioning is followed by careful targeting and design to show the product in a beautiful light.

Services

Brand Strategy
Creative
Copywriting
Videography

Art Direction
Graphic Design
Photography

Digital design
Artwork
Printing
Exhibition stand

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Outsider thinking could be helping to grow your brand:

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