Bragging rights

Bragging rights don’t come as easily around here as they used to. On arriving to work on Monday with tales of bravery and suffering after completing my first Scoot MTB Marathon I was a tad crest fallen to hear about young Luke’s weekend. 65k on a mountain bike at your own pace in Wales doesn’t […]

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Sunshine Superman

Looking for an inspirational film to watch? We heartily recommend you give Sunshine Superman a try. It seems a day doesn’t go by now without me seeing a daredevil wingsuit basejumper hurtling through my Facebook feed in the latest Go-Pro filmed YouTube clip (and I have to admit, I’m a sucker for them). Sunshine Superman […]

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Everest, Meru and Metanoia

You’re probably aware that there is a film that’s set to be released this year based on the events described so (in)famously by author John Krakauer in his book ‘Into Thin Air’. It would be far too obvious for me to sit here and bang on about how awful the trailer looks and how it […]

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Patagonia Hit The Road To Spread The Worn Wear Message

This April Patagonia will hit the road and travel across the States in a solar powered custom made van that has been decked out with a full-on garment repair facility. The idea, part of Patagonia’s Worn Wear program, has been conceived to try and change the way Americans go about consuming their stuff. Along with […]

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Community Through Content | The Human Factor

Black Diamond do a brilliant job of representing their brand and the products they make. This article could so easily be about the multiple digital catalogues that they release every season, or about their recent move into clothing. It is, however, about a joint collaboration with another company who also have a progressive approach to […]

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Candide Thovex – One Of Those Days 2

Tired of all those generic GoPro POV’s? Check this out. Candide Thovex has always done things a little differently. His imagination and creativity both on skis and off is clear to see. Make sure you watch this one all the way to end! Candide Thovex grew up in the French ski village of La Clusaz. He […]

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A Year In The Life Of CO2 On Earth

This film from NASA gives a visual account of how CO2 moved around the Earth’s atmosphere in 2006. Apart from being very beautiful to watch, it manages to show a complex and often politically charged science in stunning simplicity. Check out how the vast majority of CO2 is ‘produced’ in the northern hemisphere and how that […]

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G-Loft – A Sympathetic Synthetic

Now winter is upon us outdoor brands across the globe are lining the rails and filling the shelves with an array of technical-hybrid-futuristic sounding synthetic down solutions from Prima-Loft, TurboDown (Columbia), Thermal.Q.Elite (Mountain Hardwear), Coreloft (Arc’Teryx) and more. New to the market this year is G-Loft, by Swedish outdoor brand Fjallraven. Fjallraven have a strong […]

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Haglofs Ryggsack No.1 – An Exercise In Brand Heritage

As Haglöfs approached their 100 year anniversary they wanted to celebrate with a special product that would best represent the company and its history. As the very first Haglöfs product was a rucksack designed by Wiktor Haglöf himself, it was clear to the current crop of Haglöfs designers that a pack was the way to […]

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