Bragging rights

Bragging rights don’t come as easily around here as they used to. On arriving to work on Monday with tales of bravery and suffering after completing my first Scoot MTB Marathon I was a tad crest fallen to hear about young Luke’s weekend. 65k on a mountain bike at your own pace in Wales doesn’t […]

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How do you measure success, miles or pounds?

It’s possible that the phrase you’ll hear most in the outdoor industry is ‘I must start getting out more’. Having heard myself say this for years I’m putting miles in front of pounds and making Wednesday a sacred mountain bike day. To ease my conscience I’m riding with people that I work with as well […]

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Five Photo Shoot Alternatives To Chamonix

Chamonix is a justifiably popular destination for a photo shoot. Iconic mountains combined with ease of access and the huge variety that the valley offers is an incredible combination. However, you could be forgiven for thinking that Chamonix is the only place in Europe where you can capture great images, when in fact there are […]

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The Dirtbag Diaries

I’m obsessed with images and I’m not the only one. Most of my time spent in the digital world involves engaging with images, either static in the form of photographs, or moving in the form of film. I spend a good part of my life soaking it all up; endless ski and snowboard edits, images […]

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The Dawn Wall And Denali

Tommy Caldwell and Kevin Jorgeson’s climb on El Cap produced an unprecedented amount of attention from the mainstream British media last week. Almost to the day another seminal moment was happening in climbing, although this one didn’t receive any where near as much coverage from either the climbing specific or mainstream press. At approximately 11am […]

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Gore-Tex Surround Technology – Is It Realistic To Expect Dry Feet?

The Spring 2015 season will see the release of the first new footwear waterproofing technology from Gore in many years. Gore-Tex Surround Technology was developed in conjunction with Italian brand Salewa and has been used in some more lifestyle orientated footwear already. This coming Spring will see a modified version appear for the first time […]

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Jöttnar – Creating, Producing and Selling a New Brand

Outdoor retail is changing. Or should I say it has changed? It’s been 15 years for me in this industry now and things are very different from how they were when it all started on the shop floor of a well known store in the north of England. The past 5 or 6 years have […]

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Haglofs Ryggsack No.1 – An Exercise In Brand Heritage

As Haglöfs approached their 100 year anniversary they wanted to celebrate with a special product that would best represent the company and its history. As the very first Haglöfs product was a rucksack designed by Wiktor Haglöf himself, it was clear to the current crop of Haglöfs designers that a pack was the way to […]

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Make way for the new generation!

There has been a steady growth of interest in the outdoor market, people of all ages and walks of life are involved in a much more diverse and rich outdoor culture than ever before. One area in particular has been evolving faster than most, it’s seeing an influx of new and exciting independent brands creating product […]

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OIA Conference Windermere

A brilliant and inspiring few days

A brilliant and inspiring few days at the Outdoor Industries Association conference in Windermere. Stand-out passion and dedication from Andrew Denton. Great wake-up call from Frank Hugelmeyer’s ‘intervention’ and really informative talk about Fluorocarbons and social responsibility from Mark Held. A big theme was the increasing relevance of social media. Which makes me wonder if […]

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