A brilliant and inspiring few days at the Outdoor Industries Association conference in Windermere. Stand-out passion and dedication from Andrew Denton. Great wake-up call from Frank Hugelmeyer’s ‘intervention’ and really informative talk about Fluorocarbons and social responsibility from Mark Held. A big theme was the increasing relevance of social media. Which makes me wonder if […]
Four blank walls are not conducive to creativity. Hungry brains need stimulus – and as we work on outdoor brands, the best place to find inspiration is, er, outside. Ok, ok, so it’s not all work. Getting into the Great Outdoors doesn’t really need an excuse. We firmly believe it helps whatever issues you’re having. […]
We recently travelled to Munich for ISPO. According to their website ISPO is “the only international multi-segment trade show for sports business”. Well, if by ‘multi-segment’ they mean ‘absolutely massive’ then they have a point. The show is spread over a gerzillion square feet of exhibition space and takes a long time to walk around. This is […]
Student transition to university is a critical rite of passage. Research by Manchester Metropolitan University proved that a successful induction makes all the difference between success and failure. We worked with the Social Science faculty to design a board game for new students to create a compelling and informative introduction to student life. ‘Staying the […]
Recently the snowboarding team from The British Association of Snowsport Instructors came into Joe Public to literally re-write the book on how to teach snowboarding. We were more than happy to lend them some space and our big shiny idea wall to try and work out a consistent system of teaching. Snowboarding at this level […]
Despite being still around two months ’til Christmas we recently found ourselves decking the halls, well, hall, for a shoot. Hartington Hall in the Peak District is now a Youth Hostel, which to be honest, is far too nice for just the country’s youth to enjoy. We spent a very productive two days in front […]
Shiny new corporate identity. The hardest identity to work on in the world is your own. We were determined to keep mincing to a minimum and quickly settled on this strong and shiny route.
Another dawn to dusk shoot day. Trying to capture high summer on a freezing May morning for Rohan. (See the project in the portfolio section) Thanks to Paul Fosbury and crew for combining craft with graft. Thanks to Jolly Days Camping, a boutique hotel mixed with camping.
A few months ago a Sheffield artist called Bird Lovegod sent me a book with an idea to save capitalism, the world, the universe and everything. Some parts were perhaps a little bonkers but the idea was for companies to link good deeds to their income. Now being half a hippie myself this really appealed to […]
We needed to achieve three things: Underline Rohan’s mountain credentials which are key to supporting the ‘badge value’ of the brand. Show the new spring/summer urban lifestyle range in a beautiful light. Generate a feeling of collective spirit. The secret Joe Public objective was a three letter word beginning with F. Having fun as a […]