One of the real basics of walking up a mountain is knowing you’ve walked up a mountain. This is done in lots of ways, the most common of which is getting to the top and saying “phew, we’re at the top; let’s have lunch”. However, if a good covering of snow has obscured all the […]
The Great Outdoors can of course be far from great if you’re on a tight production schedule. The best conditions for photography can’t simply be ordered from the heavens, it’s about working with what you have. Also, if you’re shooting waterproof gear for Mountain Equipment, it would seem pretty inappropriate to slink off and find […]
Four blank walls are not conducive to creativity. Hungry brains need stimulus – and as we work on outdoor brands, the best place to find inspiration is, er, outside. Ok, ok, so it’s not all work. Getting into the Great Outdoors doesn’t really need an excuse. We firmly believe it helps whatever issues you’re having. […]
An early Spring day out on Blencathra and Sharp Edge. Still some snow around and lots of paragliders making use of the thermals. Here’s a very quick Flickr gallery.
We’ve just quickly put together the website for the Ruitor Challenge. An overnight backcountry alpine adventure. Have a good nosey about the site for more details. The challenge is in aid of the Woodard Langalanga School in Kenya. The site is WordPress and responsive. Which makes things hopefully really easy for content creation and users.
We recently travelled to Munich for ISPO. According to their website ISPO is “the only international multi-segment trade show for sports business”. Well, if by ‘multi-segment’ they mean ‘absolutely massive’ then they have a point. The show is spread over a gerzillion square feet of exhibition space and takes a long time to walk around. This is […]
At the end of last year we travelled to a very cold Shropshire with Jonathan Oakes and team to hopefully capture some great landscape and product shots for Rohan. The shots were needed for a 32 page mailer due out in early 2013. An early start to hike up to Caradoc Hill Fort with all […]
Last week a couple of us ventured out to Tignes. The trip was a combined shoot and pre season ride with Neil McNair and the good folk at BASI. We were shooting video for the impending launch of the McNair Mountain Shirt. The opening couple of days didn’t have much in the way of snow, but as […]
Student transition to university is a critical rite of passage. Research by Manchester Metropolitan University proved that a successful induction makes all the difference between success and failure. We worked with the Social Science faculty to design a board game for new students to create a compelling and informative introduction to student life. ‘Staying the […]
Recently the snowboarding team from The British Association of Snowsport Instructors came into Joe Public to literally re-write the book on how to teach snowboarding. We were more than happy to lend them some space and our big shiny idea wall to try and work out a consistent system of teaching. Snowboarding at this level […]