Exhibition stands. Nothing strikes fear into a studio like large format printing. The tiniest of errors could literally be blown up in your face. Add a tight deadline into the job and it could be headless chicken time. But then, if you have a team with many, many years of experience, and a production pipeline […]
A brilliant and inspiring few days at the Outdoor Industries Association conference in Windermere. Stand-out passion and dedication from Andrew Denton. Great wake-up call from Frank Hugelmeyer’s ‘intervention’ and really informative talk about Fluorocarbons and social responsibility from Mark Held. A big theme was the increasing relevance of social media. Which makes me wonder if […]
What’s not to like about Tryfan? It is easy to access – has lots of interesting ways to get up it – and looks like a big jelly. Perfect. It’s probably Tryfan’s jelly mould aesthetic which recently got it voted as the nation’s favourite peak. (Jelly is, after all, very popular). We decided to climb via […]
One of the real basics of walking up a mountain is knowing you’ve walked up a mountain. This is done in lots of ways, the most common of which is getting to the top and saying “phew, we’re at the top; let’s have lunch”. However, if a good covering of snow has obscured all the […]
The Great Outdoors can of course be far from great if you’re on a tight production schedule. The best conditions for photography can’t simply be ordered from the heavens, it’s about working with what you have. Also, if you’re shooting waterproof gear for Mountain Equipment, it would seem pretty inappropriate to slink off and find […]
Four blank walls are not conducive to creativity. Hungry brains need stimulus – and as we work on outdoor brands, the best place to find inspiration is, er, outside. Ok, ok, so it’s not all work. Getting into the Great Outdoors doesn’t really need an excuse. We firmly believe it helps whatever issues you’re having. […]
An early Spring day out on Blencathra and Sharp Edge. Still some snow around and lots of paragliders making use of the thermals. Here’s a very quick Flickr gallery.
We’ve just quickly put together the website for the Ruitor Challenge. An overnight backcountry alpine adventure. Have a good nosey about the site for more details. The challenge is in aid of the Woodard Langalanga School in Kenya. The site is WordPress and responsive. Which makes things hopefully really easy for content creation and users.
We recently travelled to Munich for ISPO. According to their website ISPO is “the only international multi-segment trade show for sports business”. Well, if by ‘multi-segment’ they mean ‘absolutely massive’ then they have a point. The show is spread over a gerzillion square feet of exhibition space and takes a long time to walk around. This is […]
At the end of last year we travelled to a very cold Shropshire with Jonathan Oakes and team to hopefully capture some great landscape and product shots for Rohan. The shots were needed for a 32 page mailer due out in early 2013. An early start to hike up to Caradoc Hill Fort with all […]