Shiney new corporate identity.
The hardest identity to work on in the world is your own. We were determined to keep mincing to a minimum and quickly settled on this strong and contemporary route.
Jolly Days
Another dawn to dusk shoot day. Trying to capture high summer on a freezing May morning.
Thanks to Paul Fosbury and crew for combining craft with graft. Thanks to Jolly Days Camping, a boutique hotel mixed with camping.
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Good Deeds
A few months ago a Sheffield artist called Bird Lovegod sent me a book with an idea to save capitalism, the world, the universe and everything. Some parts were perhaps a little bonkers but the idea was for companies to link good deeds to their income. Now being half a hippie myself this really appealed to me.
We bought 50 Rohan umbrellas for 50 random acts of kindness, waited for the worst of the April showers and surprised Manchester folk in their moment of need. What a great thing. We delighted some people and for us, as a little team, it felt like a nutty school outing.
And maybe if the universe is made up of lots of tiny bits, small things make the difference!
http://www.wix.com/birdtheartist/1#!good-deeds
Next, flashing back bike lights for invisible night cyclists.
Rohan Mallorca Photo Shoot 2012
We needed to achieve three things:
- Underline Rohan’s mountain credentials which are key to supporting the ‘badge value’ of the brand.
- Show the new spring/summer urban lifestyle range in a beautiful light.
- Generate a feeling of collective spirit.
The secret Joe Public objective was a three letter word beginning with F. Having fun as a group while working our socks off is the only way I know how to produce good work. Everyone had a great week, everyone was knackered at the end of it. Together Incredible.
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- Moy and Chris
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- Rain making
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- Susanna
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- Tim
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- Go. Stop.
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- Lucy’s infectious laugh
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- Lance, Moy and me
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- Tim
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- Carpet seller meets emperor penguin
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- Phil
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- Ow you doin?
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- Lunchtime snooze after a 5am start
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- Phil wrapped up warm. Lance in shorts, waiting for dawn
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- Soller Bay
http://www.moyphotography.com/
To see more photographs taken by Satishlad – Art Director
http://www.imagine-yourgallery.co.uk/Fashion/ROHAN-MAJORCA/21338649_8jKgB6#!i=1699518639&k=tNg8rgC
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Goodbye Winter
Goodbye winter. We’ll miss you.
Both Richard and I enjoy our snowboarding.
We managed some days away together in France over the last season, which although being the worst for snow since 1949 was good enough for us to find a little bit of what we were looking for.
We even managed a day out with 3 times X-Games gold medalist Jenny Jones. She’s the one in purple.
Anyway must fly, just starting work on Rohan’s autumn/winter catalogue.
What happened to summer?
Youtube mirror (just in case you can’t see the video above)
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